I have a confession. I am not a fan of networking. I know, it’s important for business growth but it is a part of my business that makes me the most uncomfortable. Ironically, I can stand up and speak to a crowd or show up for a teleclass that has over 1,400 sign ups without a problem. But conversing one-on-one with people causes my blood pressure to rise.
I have learned a few things over the years that have been helpful. There is definitely a right way and a wrong way to show up.
Let me give you an example of the wrong way. When I first started networking I was a brand new health coach. I showed up for events but I was very timid. A pattern quickly developed. Any time there was a person at an event that represented a weight loss product, supplements, etc., I would end up getting backed into a corner by these people as they would tell me why I needed to offer their product to my clients. (Please don’t read into this any judgment of these people or their products. There’s some good stuff on the market. I am merely taking exception to their method.)
It didn’t take long before I would identify them during the intros and stay on the other side of the room. This is the wrong way to network. Don’t make people uncomfortable. Don’t come across as aggressive or needy.
Let’s take a look at what changed everything for me. It was being able to introduce myself in a way that made me confident, powerful and created a “Wow” effect. I remember the first time I accomplished this. I stood tall, no stuttering or stammering. There was power in my voice; I had relaxed gestures. When I sat down I heard “Wow” coming from multiple places in the room. I thought, “Holy cow! I nailed this!”
Let’s create your “Wow” statement. This information comes from one of my coaches. First, you want to stay away from using the word “help”. Instead use the word “show”. When you use the word “show” it allows you the opportunity to showcase the benefits of what you do.
Follow that with positive attributes of the type of people you want to work with instead of emphasizing the negatives. It makes it easier for people to identify themselves as someone who might need your help. Here’s a great example based on what I do. Something I have identified that keeps women from experiencing the success they long for is issues with self-esteem. In fact, I have never worked with a woman who didn’t have issues in this area. But it would not be beneficial for me to stand up at a network event and start my intro by saying, “I help women with self-esteem issues achieve the success they long for.” Nobody wants to raise their hands and say, “Yes, that’s me. I have self-esteem issues.”
Instead I start with, “I show passion-driven women entrepreneurs…”
Let’s move on to the next piece of the puzzle.
The next step is to add the struggle part. This is where you want to add the negative. Insert the pain-points you help them solve. Is it not making enough money? Are they struggling with health issues? Whatever it is you help them with you want to pinpoint here.
Here’s my example. “I show passion-driven women entrepreneurs who are struggling with increasing their income and impact …”
Now it’s time for the how-to part. This is where you add the benefit or desired outcome your perfect client or customer receives by working with you. This is not where you break down the actual process you take people through. You only want to give them a glimpse into the transformation they could experience.
Here’s mine. “I show passion-driven women entrepreneurs struggling with increasing their income and impact how to shatter their income ceiling and play a bigger game.”
Play with this. Create a few and watch which statement gets you the biggest “Wow” factor.